Jewelry is a customary term for ornaments worn for individual beautification. Over the years it has gained mainstream popularity and today it is an essential tool used by people for decorating themselves. It has become an inseparable part of the culture today. It has significant value in occasions such as marriages, anniversaries and other such parties. The exclusivity is so high that possession of jewelry is considered as wealth. Some of the widespread uses of jewelry are as follows:
- As art form for display
- As a marker of marital status as in case of wedding ring
- As a sign of being part of a community or religion
- As wealth for future use, due to the high priced market
Major items used as jewelry includes gemstones, coins of gold, platinum, diamond, silver or bronze – These are basically alloys of metal. And the market today is exceedingly positive for gold, diamond and platinum. The market values for these items are known to appreciate consistently every year and never depreciate and hence people are never reluctant in buying them.
The Fashion Market
After the advent of jewelry, companies selling them came into existence for apparent reasons and competition began. It has gradually evolved from personal selling, retail selling and finally to online selling. We have seen tough competition among all the players selling jewelry in terms of pricing and positioning. All have used extensive platforms to connect with their customers and that is why we see plenty of exclusive jewelry showrooms offering personalized products. But it must be kept in mind that a significant part of the market is online today and the concerned companies cannot afford to lose that.
Fashion as a culture is trending the charts today and it is evident from the developments that jewelry has always played a remarkable role in fashion’s growth. Today, it is of primary importance to look attractive and fashionable, especially in events and parties. It is common to see jewelry clad women folk in weddings and anniversaries and the peer pressure is so strong that even the ones who were not used to it start buying ornaments. And that is when the buying crowd comes online. The benefits of online shopping are:
- One can go through the selection process in a relaxed way
- One can consult many without hurrying
- One can browse through a wide range and decide
- It saves a lot of time and energy
- One can make payments online without any hassles
Now, for instance, diamond is popularly referred to as an expensive jewelry by the common crowd and hence most important occasions in an individual’s lifetime like a marriage is graced by a diamond ring. This compels one to buy a genuine, good looking and glamorous ring, be it diamond or gold or platinum. But people are skeptical about buying the same online, so it is necessary to buy jewelry from a reputed and trusted site which has been approved by certified bodies.
Apples of Gold is one such company selling jewelries online. They showcase various types such as pearl jewelry, black diamond etc. in accordance with latest fashion trends and occasions. They are also tested, certified and approved by major bodies.